We Help Our Clients

Profit from change

Understand

Change

CLARITY about what is changing & why

Understand

Change

We create CLARITY by helping you UNDERSTAND TRENDS, VALUES, MACRO FORCES & GENERATIONS

Anticipate

Change

CERTAINTY about change for better decisions

Anticipate

Change

We deliver CERTAINTY by helping you ANTICIPATE VALUE SHIFTS, NEEDS & GROWTH OPPORTUNITIES

Shape

Change

CONFIDENCE to create & define the future

Shape

Change

We build CONFIDENCE by helping you SHAPE STRATEGY, COMMUNICATIONS & INNOVATION

Brands We Work With

Case Studies

Selling more homes through lifestyle insights

Setting investment priorities for flavors and fragrances

Making big bets in automotive

Seeing the future of global youth

Bending the cost curve in healthcare

Aligning digital products with technology needs

Our Thinking

View All

Episode 3: Smaller Worlds: Finding Value and Growth in Relationships

The third episode of The Future of Consumption podcast digs into the shift from brand-to-consumer engagement to people-to-people relationships as the foundation for brand value, and the associated imperative to transact more in social currency that people can spend on other people.

Branding and Marketing, Strategy

The Pivot to Passive: Shopping in an Era of Algorithms

J. Walker Smith, Executive Chairman, presents The Pivot to Passive: Shopping in an Era of Algorithms at the 2017 WPP Global Retail Forum

Branding and Marketing, Demographic Trends

Millennial 2020

'Meet the children of millennials - is your business prepared for the storm of centennials?' presented by Henry Tucker at the Millennial 2020 conference.

Subscribe to Our Thinking

Sign Up

Awards

Our News

View All

The Future of Consumption

The Future of Consumption will not be a continuation of the past or a succession of rollercoaster trends rising and falling along the rails of a fixed footing. Fundamental change is at work. Far from worrisome, though, there will be more, not fewer opportunities for building breakout brands. The Future of Consumption series will explore what tomorrow means for value and competitive advantage.

Event

Invitation to Futures Academy

Join us October 26th in San Francisco for the Futures Academy, a one-day executive development program to show how futures thinking can help your business grow in volatile and uncertain times.

One Year On: 5 Takeaways About What’s Different and What’s Not

In the past year consumers and companies have had to come to terms with the direction in which politics and society veered. It has been a tumultuous year of change, yet amidst all the turmoil some things remain the same. In this FutureView webinar, Kantar Futures Executive Chairman J. Walker Smith will take stock of the marketplace and the future of consumption one year on, and offer an insightful strategic perspective on the 5 biggest takeaways about what's different and what's not.

Event

FutureView Webinar

This webinar offers strategic guidance, outlining and exploring the imperatives for success in a marketplace of smaller worlds where the first priority of consumers has flipped from authenticity to allegiances.

Our Footprint

Contact Us

Email: contactus@thefuturescompany.com

Select dots for address and contact info.
The Cultural Streetscapes Network is an elite, global group of culturally-connected individuals who gather and distill local intelligence, providing strategic and creative inspiration for companies, brands, and agencies. Here is their global reach. LEARN MORE
Global MONITOR is a subscription-based insights resource which explores critical areas of change and opportunity in the global marketplace. Our annual survey of more than 20,000 consumers is a key piece of this service; survey data is available from the following countries. LEARN MORE