We Help Our Clients

Profit from change

Understand

Change

CLARITY about what is changing & why

Understand

Change

We create CLARITY by helping you UNDERSTAND TRENDS, VALUES, MACRO FORCES & GENERATIONS

Anticipate

Change

CERTAINTY about change for better decisions

Anticipate

Change

We deliver CERTAINTY by helping you ANTICIPATE VALUE SHIFTS, NEEDS & GROWTH OPPORTUNITIES

Shape

Change

CONFIDENCE to create & define the future

Shape

Change

We build CONFIDENCE by helping you SHAPE STRATEGY, COMMUNICATIONS & INNOVATION

Brands We Work With

Case Studies

Selling more homes through lifestyle insights

Setting investment priorities for flavors and fragrances

Making big bets in automotive

Seeing the future of global youth

Bending the cost curve in healthcare

Aligning digital products with technology needs

Our Thinking

View All

Episode 3: Smaller Worlds: Finding Value and Growth in Relationships

The third episode of The Future of Consumption podcast digs into the shift from brand-to-consumer engagement to people-to-people relationships as the foundation for brand value, and the associated imperative to transact more in social currency that people can spend on other people.

Branding and Marketing, Strategy

The Pivot to Passive: Shopping in an Era of Algorithms

J. Walker Smith, Executive Chairman, presents The Pivot to Passive: Shopping in an Era of Algorithms at the 2017 WPP Global Retail Forum

Branding and Marketing, Demographic Trends

Millennial 2020

'Meet the children of millennials - is your business prepared for the storm of centennials?' presented by Henry Tucker at the Millennial 2020 conference.

Subscribe to Our Thinking

Sign Up

Awards

Our News

View All

The Future of Consumption

The Future of Consumption will not be a continuation of the past or a succession of rollercoaster trends rising and falling along the rails of a fixed footing. Fundamental change is at work. Far from worrisome, though, there will be more, not fewer opportunities for building breakout brands. The Future of Consumption series will explore what tomorrow means for value and competitive advantage.

The Future of Retail

2017 has been a disruptive year for retail. Consumers’ new shopping behaviors and expectations have shaken up traditional business models and put a premium on adaptation and change. Kantar Futures and Kantar Retail invite you to preview a selection of client-only premium content to help you navigate the changing marketplace.

The Inclusivity Imperative

Kantar Futures’ growth-focused take on building inclusive brands was recently featured in a Newsweek special report. Our ground-breaking work on the Inclusivity Imperative provides deep insights into key growth-demographics for the future.

Featured Content

It’s MONITOR Connect season

The MONITOR Connect service enables you to add questions into one or more of our MONITOR surveys, thereby allowing you to cut and organize the data by the consumer groups and target segments most important and meaningful to your organization. Find out how you can participate in MONITOR Connect today.

Our Footprint

Contact Us

Email: contactus@thefuturescompany.com

Select dots for address and contact info.
The Cultural Streetscapes Network is an elite, global group of culturally-connected individuals who gather and distill local intelligence, providing strategic and creative inspiration for companies, brands, and agencies. Here is their global reach. LEARN MORE
Global MONITOR is a subscription-based insights resource which explores critical areas of change and opportunity in the global marketplace. Our annual survey of more than 20,000 consumers is a key piece of this service; survey data is available from the following countries. LEARN MORE