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Category: Strategy

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Strategy

The Future of Consumption: Social Innovation

Consumers value relationships with others more than connections with brands. Innovation must put first priority on the social currency people want to spend on other people.

Strategy

Introducing Asian Centennials

This issue of Voices of the Future introduces the new generation of Centennials impacting Asia.

Strategy

The Future of Consumption: Music Lessons

There are many lessons brands can learn from the digital disruption of the music industry, but the biggest lesson of all is that success in the future of consumption will require new business models not just new products.

Branding and Marketing, Strategy

Social Connectivity: the New Currency for Brands

Forward-looking brands can get ahead by transacting in the economy of the future: social connections

Kantar, Strategy

Zero-Based Growth

Rebooting and Relearning to Find Growth in Uncomfortable Place

Branding and Marketing, Strategy

The Pivot to Passive: Shopping in an Era of Algorithms

J. Walker Smith, Executive Chairman, presents The Pivot to Passive: Shopping in an Era of Algorithms at the 2017 WPP Global Retail Forum

Strategy

The Uber-All Economy of the Future

This article was originally published in The Independent Review. Written by J. Walker Smith, Executive Chairman, Kantar Futures The poster child for the economy of the future is Uber, the… Read More »

Strategy

The Third Age of Consumption

The Third Age of Consumption is at hand. Its defining feature is capacity. It is a new E.R.A. in which opportunities will be found in Experiences, Relationships and Algorithms.

Co-branded, Strategy

The Consumer Health Mindset Report 2017

This study explores the health attitudes, motivations, and preferences of consumers across the U.S.—particularly employees and their dependents—as they use their employer sponsored health plans and wellbeing programs and maneuver through the broader health landscape.

Emerging Markets, Strategy

Becoming Future Present

In Asia, being future-ready, means being Future Present. A guide to how businesses in Asia can profit from change by thinking strategically and acting pragmatically – whether looking out 10 months, or 10 years.

Branding and Marketing, Strategy

Finding Common Ground in a Marketplace Moving from Authenticity to Allegiances

"Finding Common Ground in a Marketplace Moving from Authenticity to Allegiances" was presented by J. Walker Smith, Executive Chairman of Kantar Futures, to the League of Women Voters of North Carolina on April 5, 2017.

Strategy

Smaller Worlds

In this FutureView LIVE, Kantar Futures executive chairman J. Walker Smith takes a look at where things stand and where things are headed. In particular, he offers strategic guidance, outlining and exploring the imperatives for success in a marketplace of smaller worlds where the first priority of consumers has flipped from authenticity to allegiances.

Strategy

New Rules of Innovation

The combination of slowing economic growth and high volatility creates a dual challenge for businesses. We need to look for growth in different ways. So we need to think differently about how we approach future innovation.

Kantar, Strategy

FragmentNation

The marketplace is splintering—not with a whimper but with a bang. The diversity of tastes, values, ideologies and lifestyles has exploded. Niches are the new scale. Differentiation and innovation are… Read More »

Strategy

Shaping the Future of Travel – The Polarization of Asian Travelers

Shaping the Future of Travel goes beyond standard segmentations to explore polarization in behavior and motivation.