Follow the Money: Finding Growth in Uncomfortable Places
Growth comes from demand, and demand has shifted to uncomfortable places. Growth is attainable, but to secure it companies must get comfortable doing business in places that require different kinds of knowledge, processes and skills. The playing field is wide open for companies ready to lean into the challenge and rewrite the rules of growth.
To grow, companies must shift with demand, or follow the money to create their own waves of growth. This is the imperative animating the commitment of Kantar Consulting to switch on growth for clients.
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