As the world’s leading firm for research, data and insights, Kantar is constantly generating leading-edge ideas and “inspiration for an extraordinary world.”
Kantar is well-known for wide-ranging, comprehensive thought-leadership. This page provides consolidated one-click access to all of the thought-leadership
offered by Kantar companies. Come back often to stay current with our latest thinking.




Achieving Growth

Future-Proofing, Trends

Org & Ways of Working

Consumer, Shopper Centricity & Segmentation

Total Experience: Customer Exp & CDJ


Branding & Purpose