December LIVE Spotlight

At long last, the most tumultuous and acrimonious national election in modern history is over, and the people have spoken: Donald Trump will be the next President of the United States.

But for strategy professionals and marketers, the questions about the future are just beginning to take shape.  J. Walker Smith, Kantar Futures’ Executive Chairman,  he explores the following questions critical to the future U.S. marketplace:

  • What is the underlying consumer sentiment that drove Trump’s rise and that marketers must heed?
  • How should we anticipate and prepare for the change in macroeconomic conditions during a Trump administration?
  • What can we expect from the culture—particularly regarding diversity and inclusion initiatives—over the next four years?