Ann Clurman is Executive Vice President, Trends and Futures Consulting at Kantar Futures. Her primary responsibilities at the firm are focused on the Yankelovich MONITOR®—the firm’s unparalleled study of consumer attitudes that forecasts lifestyles and behaviors. She has in-depth experience translating MONITOR research into growth opportunities for a wide range of client industries.
Described by US News and World Report magazine as “one of the best researchers and generation-watchers,” Ann is a nationally recognized authority and lecturer on American consumers. A knowledgeable and spirited presenter, Ann speaks before diverse client, industry and government groups and is often quoted in the media. She is the co-author of Generation Ageless: How Baby Boomers Are Changing the Way We Live Today…And They’re Just Getting Started (2007) and Rocking the Ages, The Yankelovich Report on Generational Marketing (1997). Ann is also co-author of Coming to Concurrence: Addressable Attitudes and the New Model for Marketing Productivity (2004), excerpts of which have been published in BrandWeek and DIRECT.
Ann holds a B.A. degree with Phi Beta Kappa honors from New York University and an M.A. degree from Brown University. She lives in New York City.