Lloyd leads Kantar Futures’ consulting practice. He specializes in longer-term strategic futures work, and has helped to develop many of the specialist futures techniques we deploy to examine how our clients’ businesses, sectors, categories and brands could evolve over the long term. His key global clients include Unilever, PepsiCo, Kimberly Clark, Samsung, Diageo, American Express, Target, VF Corporation, Marriott Hotels, Ogilvy and MindShare.
He advises our clients on how consumer need will evolve, as a way of identifying future opportunities for innovation and informing strategic category, portfolio, brand and business planning, using processes that integrate an understanding of trends and macro drivers with other sources of sector, category and brand insight.
Since joining us in 2003, Lloyd has worked with clients all over the world (including South America, North America, Asia, the Middle East, Western and Eastern Europe), combining his passion for client-facing work with a continuing desire to explore and better understand similarities and differences in consumer culture across the globe. He has recently returned to London from New York, having spent over two years leading our consultancy team in the U.S. and now leads our global trends and futures consultancy practice worldwide.
As part of this role, Lloyd is responsible for the development of Global MONITOR, Kantar Futures’ perspective on changing consumer attitudes and trends across the globe. He also contributed to a book on “Scenarios in Marketing—from Vision to Decision” looking at the use of futures techniques in innovation and marketing. Lloyd was educated at the University of Leeds and the University of Birmingham, and holds a Bachelors degree in Politics and a Masters Degree in International Studies.