Valeria Piaggio is the Head of Polycultural Insights at Kantar Futures. In this role, she is the conceptual leader and chief consultant for the Total Market subscription offer—the first and only unified multicultural and general market consumer insights service. Valeria is the knowledge lead for multicultural marketplace trends in support of Kantar Futures’ strategic insight, planning and innovation consultancy.
Before joining Kantar Futures, Valeria spent 10 years at Iconoculture, where she was responsible for the launch of their U.S. Latino service. During her tenure, the Iconoculture Latino service grew to become its Multicultural practice. She also was instrumental in the development of the global product, created and managed the Cultural Fluent network, and became the Lead Global Consumer Strategist in charge of team operations.
Previously, Valeria was a strategic planner at Group One Communications. She started her career in Argentina, her home country, where she held various positions in the areas of education and communications.
Valeria is based in our Chicago office, lives in Evanston with her daughter, Sofia, and her puppy, Leia. They keep her pretty busy at home as well…