The Future of Consumption is a biweekly podcast from Kantar Futures about change, disruption, innovation and reinventing the consumer marketplace. Hosted by Chairman J. Walker Smith from Atlanta and Director Andrew Curry from London, each episode delves into a featured topic and includes regular, recurring segments spotlighting articles, news and opinions from around the Web and other Kantar thought-leaders.

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Episode 7: Social Innovation

This episode looks at the three ways in which brands can deliver the benefit of improved social experiences and relationships for consumers – social currency, social matching and social context.

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Episode 6: The Global Energies

This episode features Kantar Futures experts Jennifer James, SVP and Head of Global MONITOR, and Alice Sweitzer, Senior Product Manager of Streetscapes, who offer their insights into three of the major dynamics reshaping the marketplace around the world.

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Episode 5: Music Lessons: What Brands Can Learn from the Digital Transformation of the Music Industry

This episode digs into the digital disruption that has transformed music from a product into a service, and what that shows brands in other categories about how to win in a future driven by digital.

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Download Music Lessons: Four Things Brands Can Learn from the Digital Disruption of the Music Industry


Episode 4: Business model innovation

In episode 4 of the Kantar Futures podcast, The Future of Consumption, co-hosts J. Walker Smith and Andrew Curry talk to Joe Ballantyne about slowing growth, archetypes of business model innovation, and learning from Dollar Shave Club.

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Episode 3: Smaller Worlds: Finding Value and Growth in Relationships

This episode digs into the shift from brand-to-consumer engagement to people-to-people relationships as the foundation for brand value, and the associated imperative to transact more in social currency that people can spend on other people.

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Episode 2: Centennials – The Post-Millennial Generation Rising

This episode takes an in-depth look at Centennials, the next generation on the horizon, with special insights about Centennial values and aspirations provided by Kantar Futures consultants and youth experts Jo Phillips and Kate Turkcan.

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Episode 1: The Third Age of Consumption

This episode takes a long look at the limits of cognitive, economic and resource capacities now forcing companies to reinvent their business models to measure up to consumers who want to Live Large yet Carry Little through experiences, relationships and algorithms.

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