Guidebooks are Kantar Futures’ consultative approach to help businesses forge paths to growth for key consumer segments or about critical issues in the strategy and marketing communities. Combining target insight and industry foresight with strategic expertise, Guidebooks provide a future-focused roadmap for leveraging generation-led change and can fuel strategy, positioning, branding, communication, and more.

Available Guidebooks include:

Millennial Vanguard

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Centennial Blueprint

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