Strategic Futures


An approach steeped in cutting-edge foresight and futures techniques to develop fresh strategic perspectives and innovation ideas for your brand, category or sector over the medium- to long-term.

Atticus Award

WPP Atticus Award Winners – 2012 Grand Prix, 2013 Consumer Insights, 2014 Strategy

Aura Award

AURA Innovative Thinking Award Winner, 2012

WPPed Cream Award

The Coca-Cola Company – Kantar Marketing Impact Award Winner for Product Innovation, 2011

Diageo Award

Diageo Consumer Planning Awards, Diageo Africa Research Partner of the Year, 2013



Four-phase approach



Identify the drivers and trigger points of change as well as emerging needs, values and behaviors.

  • We work at the intersection of macro forces and consumer attitudes.


Synthesize the critical issues and insights into a framework for the future and a foundation for ideation or concept development.

  • We look at how the market will evolve and where genuine white-space opportunities will be found.


Stretch thinking through creative facilitation and co-creation methods to explore strategic implications and generation breakthrough ideas.

  • We deliver a future-proofed strategy for innovation and planning using high-impact approaches.


Develop an evidence-based narrative of the future, brought to life through design, multimedia and workshops, that prioritizes concepts and platforms based on potential and attainability.

  • Bringing the future to life is just the start – we work with you to develop tangible plans and actions.



We help clients answer questions about changing futures and innovation, such as …

  • What are the opportunities for growth in a strategy that is fit for the future?
  • What disruptions could change our business or create new spaces that stay ahead of competition?
  • How can we demonstrate thought-leadership to key customers and stakeholders?
  • How can we develop a sustainable innovation pipeline?


Case Study: Unilever

Unilever Case Study


Case Study: Kraft Foods

Kraft Foods Case Study


Case Study: Diageo

Diageo Case Study


Case Study: Target

Target Case Study


Case Study: Barclaycard

Barclaycard Case Study