Trends Activation


A tailored approach to applying trends to your business in order to create a forward-looking culture with inspiring new thinking.

WPPed Cream Award

WPPed Cream Award Winner, 2012, 2013, 2014

Measure of Inspiration Award

Kantar Measure of Inspiration Award Winner for Most Inspirational Client Work, 2012, 2013 and for Most Inspirational Behavior, 2014



Three-phase approach

“I have worked with Kantar Futures on many occasions and have always found their work to be incredibly insightful and helpful. They have a deep understanding of trends and are able to answer all of our questions. Definitely in touch with what is happening in emerging trends and niches. Highly recommended.”
Global Head of Retail Strategy, Adidas

“I have seen so many trends over the years and often you ask, how does this apply to me and my business? I feel that this work was very relevant to our brands and countries. We presented it to our Chief Marketing Officer and he was very engaged and interested, and he is incorporating it into the Group strategy.”
Global Insights manager, Nestlé



We help clients answer questions about changing people and culture, such as …

  • How can we identify the trends most relevant to our business?
  • How do we use trends to create growth platforms for our business?
  • How can we identify the implications of trends for consumers, brands, categories and markets?
  • What can we do to put trends at the heart of our culture, planning and strategy?

“Kantar Futures not only helped us identify relevant category trends but also worked with us in a close partnership to ensure that these trends were embedded with our company’s business planning cycle. It became easy to sell in new growth opportunities and gain momentum behind growth.”
Head of Insight & Innovation, GSK Consumer Healthcare


Case Study: PepsiCo

PepsiCo Case Study


Case Study: GlaxoSmithKline

GSK Case Study