U.S. Database Applications
Consumer attitudinal segmentations that can be scored onto your customer or prospect databases for strategic analysis and campaign targeting.
The why behind the buy.
Four steps in every assignment
We begin by assessing your key issues in the context of consumer.
We score your database and spotlight the most critical segments.
We bring the segments to life with in-depth profiles and interactive workshops around your products and programs.
We recommend strategy and tactical action plans.
- Identify unique segments by the intersection of attitudes, lifestyles and behaviors.
- Link trends and futures insights of Kantar Futures to your own customer files and transactional databases.
- Utilize rich profiles of attitudes matched to behaviors to optimize targeting ROI and messaging relevance and response.
Our unique offerings help clients integrate attitudes with behavioral and transactional databases to address business issues about …
- The right message for individual consumers.
- The best target group for specific products or marketing communications.
- Benefits and motivations to spur interest.
- Consumers most likely to be affected by potential disruptions, and how.
- How trends tie to individual consumers with more importance to a brand.
Case Study: Crystal Cruises – MindBase
Millions of dollars in incremental annual sales driven by 400% ROI.
MindBase segments used for better targeting of cruise vacation prospect lists.
Who are the best individual customers to target?
Case Study: Sam’s Club – MindBase
Incremental profit of $800,000
MindBase scoring of existing customer list used for more focused targeting and messaging.
Who are the highest prospect individual customers and what are the things to say most likely to motivate purchasing?
Case Study: Premera Blue Cross – LIVING Well
Superior targeting for both acquisition and retention as well as improved health outcomes by matching offerings to motivations.
Database scoring of LIVING Well segments used to generate lift and to optimize product fit.
How can the range and design of products and marketing be better targeted against individual members?