Tag: Future Perspective
Global Centennials explores ways in which Centennials will change consumption habits and expectations of brands.
Consumers value relationships with others more than connections with brands. Innovation must put first priority on the social currency people want to spend on other people.
There are many lessons brands can learn from the digital disruption of the music industry, but the biggest lesson of all is that success in the future of consumption will require new business models not just new products.