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Tag: Future Perspective

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The Future of Consumption: Global Centennials

Global Centennials explores ways in which Centennials will change consumption habits and expectations of brands.


The Future of Consumption: Social Innovation

Consumers value relationships with others more than connections with brands. Innovation must put first priority on the social currency people want to spend on other people.


The Future of Consumption: Music Lessons

There are many lessons brands can learn from the digital disruption of the music industry, but the biggest lesson of all is that success in the future of consumption will require new business models not just new products.


New Rules of Innovation

The combination of slowing economic growth and high volatility creates a dual challenge for businesses. We need to look for growth in different ways. So we need to think differently about how we approach future innovation.