There are many lessons brands can learn from the digital disruption of the music industry, but the biggest lesson of all is that success in the future of consumption will require new business models not just new products.
The combination of slowing economic growth and high volatility creates a dual challenge for businesses. We need to look for growth in different ways. So we need to think differently about how we approach future innovation.
Introducing the New U.S. Yankelovich MONITOR A NEW AMERICA DAWNING Out of the crucible of America’s cultural and demographic melting pot, a new and profoundly different day is dawning. For… Read More »
by Walker Smith Segmentation is making headlines. The journalistic reprise of some inelegant remarks by Abercrombie & Fitch’s CEO and the eruption of a scandal involving IRS scrutiny of conservative… Read More »
What is it, exactly, that brand marketers want to do? Maybe this question only makes sense to marketing researchers like me because to many researchers it seems that, increasingly, marketers… Read More »
Less is the future. Some of what’s less is structural. We are facing natural limits of critical resources including key metals and minerals, water, land proximate to economic hubs, and cheap energy supplies. Threats… Read More »